Privacy Policy

1. Information We Collect

We may collect the following information when users interact with MiaAI:

• Basic usage information, such as pages visited and features used

• Style preferences, wardrobe items, or body profile data voluntarily provided by users

• Conversation history with the AI stylist

• Technical data such as browser type, device information, and approximate location (country level)

We do not collect payment information. All purchases are completed directly on partner retailer websites.

2. How We Use Information

Information collected is used to:

• Provide and improve AI-driven fashion recommendations

• Personalise product suggestions based on style preferences and wardrobe context

• Predict correct sizing across different brands

• Analyse platform performance and usage patterns

• Improve the overall user experience

3. Affiliate Links

MiaAI participates in affiliate marketing programmes through networks including AWIN, Rakuten Advertising, and Impact. When users click product links and complete a purchase on a retailer's website, we may receive a small commission. This does not affect the price users pay. Product recommendations are based on style relevance and personalisation, not commission rates.

4. AI Transparency

In compliance with the EU AI Act, we are transparent about how our AI works:

• All AI-generated recommendations are clearly labelled as such

• Each recommendation includes an explanation of why it was suggested

• Users can view and delete any style preferences the AI has learned

• Users can request a human stylist at any time

5. Cookies

MiaAI does not use tracking cookies. We use Plausible Analytics, a privacy-focused analytics platform that is cookieless, does not track personal data, and does not require consent banners. Plausible is hosted within the European Union.

We do not use Google Analytics or any cookie-based tracking tools. The only data stored in your browser is your local session state (style preferences and chat history), which you can clear at any time using the "Clear Chat History" option in the app footer.

Because we do not set cookies, no cookie consent banner is required under the ePrivacy Directive.

6. Analytics

We use Plausible Analytics, a privacy-focused analytics platform that does not use cookies, does not track personal data, does not require consent banners, and is hosted within the European Union. We do not use Google Analytics or any cookie-based tracking tools.

7. Data Storage

All user data is stored securely using cloud infrastructure located within the European Union (Supabase, EU region). Data is encrypted in transit using TLS 1.3 and encrypted at rest. We implement row-level security policies to ensure users can only access their own data.

8. Data Protection

We take reasonable and appropriate measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. This includes encryption, access controls, and regular security reviews. We maintain an audit log of all data access and modifications.

9. Third-Party Websites

When users click product links, they are redirected to external retailer websites. We are not responsible for the privacy practices or content of those third-party websites. We encourage users to review the privacy policies of any external sites they visit.

10. User Rights

Under the General Data Protection Regulation (GDPR) and applicable data protection laws, users have the right to:

• Access all personal data we hold about them

• Rectify any incorrect or incomplete data

• Request erasure of their data ("right to be forgotten")

• Export their data in a portable format (data portability)

• Restrict or object to certain data processing

• Withdraw consent at any time

Users can exercise these rights through the in-app data management tools or by contacting us at privacy@miaai.nl. We will respond to all requests within 30 days.

11. Data Retention

Active account data is retained for as long as the account is active. Chat history and style preferences can be deleted at any time through the app. If a user requests full account deletion, all associated personal data is permanently erased within 30 days. Anonymised, aggregated data may be retained for service improvement purposes.

12. Children's Privacy

MiaAI is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16, we will take steps to delete that information promptly.

13. Updates

This Privacy Policy may be updated periodically to reflect changes to the platform, our practices, or legal requirements. Users will be notified of material changes through the app interface. The "Last updated" date at the top of this page reflects the most recent revision.

14. Contact